Add Submitting your firm to legal platforms is one of the easiest ways to increase visibility.
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The third part of keyword research to think about is, how likely is someone searching for this [keyword](https://www.thesaurus.com/browse/keyword) to turn into a customer? SRC:MixSentence, IDs:DCA74BA0;09AF566B;50E62F34;953A87C9;27ED72CE;029700BB;F435B026;8138F748;2603B15B;38EE031F;AD2F6436;EEC85940;5F6C8675;723A698E;07405E10;90C3508B;4001EF39;092BF877;D2F702E0;98BF5BC1;232D6C6D;BF1C8051;64925F31;6C3F9790;BC393593;55DEDB77;8AA5A084;9E8834C4;12AE9F64;9C9F8712;45417567;8076E0A7;00C312E8;371085E4;FA6D331A;60570297;103B5D06;149E0DEE;3BF22097;33F4E1AB;61585BF1;1526070E;E504825E;DE273586;42D3ECC2;75B58E06;B60F9F26
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The types of searches they make demonstrate where they are in the process and how close they are to purchasing a product or service. There are also several different keyword types you need to know. Some of the top research tools include ones like Ahrefs, Moz, SEM Rush, and SpyFu. If you focus on the other two types below, ranking for branded keywords will follow. Examples would be keywords like, "What does Smith & Smith Law firm do" or "cases won by Smith & Smith." You don’t need to focus on branded keywords, especially while initially creating a digital strategy for law firms. Once you have decided on the best keywords and created a great piece of content to rank, you want to consider creating a keyword universe around the piece to help it do this. The average length of the content at the top of Google search results is around 2,700 words, so you want to start at 3,000 words and go from there. An SEO research tool will give you the total number of searches that a keyword phrase is getting every month. While keywords with less volume may be easier to rank for, they will not give you as much total traffic.
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