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Google Faces Antitrust Déjà vu as uS Seeks to Break up Its Digital
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If you're comparing proposals, look intently at deliverables, reporting, account possession, conversion tracking, and whether or not the company is constructing around your revenue targets or simply promoting a package deal. The Justice Department contends a breakup can be the best and quickest technique to undercut a monopoly that has been stifling competitors and innovation for years.

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As they did in the search case, Google's legal professionals have already got been asserting in court papers that AI technology being used by advert network rivals like Meta Platforms is reshaping the best way the market works and overriding the necessity for the Justice Department's "radical" proposals.

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